It's easy to say "mobile is transformative." What's harder is getting started with a transformative mobile strategy, or describing exactly what mobile means to the modern enterprise. As it happens, every phase of the application lifecycle – planning, building, and running – is under pressure to meet the realities of our newly mobile first world. And this means the organizational structures, processes and technologies must change as well.
Watch this webinar featuring two mobile industry experts Jeff Haynie, CEO of Appcelerator and Ken Parmelee, Research Director at Gartner as they investigate these mobile pressure points, and present customer case studies to show how successful companies are responding.
Watch this Webinar and learn:
- Where the enterprise landscape is changing as mobile becomes the new norm
- What it takes to grow a single, successful mobile application into an enterprise-wide mobile strategy
- How IT can begin to evaluate the enterprise's architectural and infrastructural readiness for mobility
- Why the right mobile platform means better apps delivered more quickly, with greater responsiveness to user feedback, all at enterprise scale
It is smart business to invest in an enterprise mobile strategy, but what's the best way to get started? As enterprises struggle with the right way to implement their mobile application strategies, they are faced with the daunting decision of how to build that first app: 1) They can build a custom "one-off" native or mobile web application every time they need a new app, OR 2) The enterprise will invest in a mobile platform to build multiple apps, across many operating systems and app architectures (mobile web, native, etc.)
The first approach requires less of an initial investment and commitment, but becomes problematic if the enterprise has requirements for more than one app or plans to make updates in the future. The second approach needs more time and funding to get started, but it is often a more affordable long-term strategy. Which approach is right for your enterprise?
Mobile is driving fundamental shifts in the market at an unprecedented rate. New business models are being created, existing processes are being re-imagined and the user is king.
Imagine the transformative possibilities for the enterprise when a mobile app becomes business critical: unlocking new efficiencies, competitive advantages and revenue streams. We discuss how real customers have re-engineered their business processes through a mobile lens to deliver amazing ROI.
Traditional mobile enterprise application platforms (MEAPs) were built in a pre-smartphone era to mobilize desktop or web applications to a BlackBerry or WAP device. However, today's mobile apps require a different app deployment strategy. Modern smartphones need to consume data from multiple sources, which traditional MEAPs cannot support.
Only with the scalability and flexibility of the cloud can an enterprise hope to harness the massive opportunity that mobile represents. Join us for this webinar featuring Appcelerator CTO, Nolan Wright, and Appcelerator's Director of Enterprise Strategy, Michael King, as they present their point of view on the requirements, value and potential of mobile first clouds.
There is a lot of hype about becoming "Mobile First" these days. But what does Mobile First really mean to an Enterprise? Is Mobile First your first mobile application – No! Is it only about BYOD policies – No! Is it about extending your existing desktop apps to run on a Mobile device – No!
Mobile First in the enterprise means re-thinking business processes, your organization and your IT architecture through the lens of mobility. It provides companies with the ability to disrupt markets, gain a competitive advantage and increase efficiencies at an unprecedented rate. Watch this webinar with Michael King, Appcelerator's Director of Enterprise Strategy, to learn more about the 'Mobile First' opportunity for the enterprise.
This is the fourth in a series of four Continuous Mobile Innovation webinars. Continuous Mobile Innovation is a new approach for creating, delivering and analyzing mobile apps. It consists of three phases all optimized for the realities of a Mobile First world: Design-Driven Development, Continuous Delivery and Experience-Driven Analytics.
Mobile First enterprises have realized that the end user is king. Users now expect superior user experiences and innovative functionality, even from enterprise apps. Consider the alternatives: low adoption rates, abandoned environments, employee frustration and the risk enterprises face by employees taking matters into their own hands by circumventing the firewall.
The Design-Driven Development phase of Continuous Mobile Innovation is focused on quickly executing short iterations between ideation, design and development that result in a cross-platform application with an amazing native user experience. In this webinar, Fred Spencer, Enterprise Design Lead at Appcelerator, presents best practices and real examples of apps with immersive user experiences created using a Design-Driven Development approach.
This is the third in a series of four Continuous Mobile Innovation webinars. Continuous Mobile Innovation is Appcelerator's new approach for creating, delivering and analyzing mobile apps. It consists of three phases all optimized for the realities of a Mobile First world: Design-Driven Development, Continuous Delivery and Experience-Driven Analytics.
Do you have the insights that you need to improve your mobile apps quickly and accurately? Development teams spend weeks building new mobile apps, which are released with great anticipation. Once in production, however, most enterprises struggle to understand how they perform, what features are being used the most, where the problems are, and how to improve them for subsequent releases. They rely on superficial data such as the number of downloads, app store ratings and user comments, and are powerless to take actionable steps that will meaningfully improve business success and user adoption.
Appcelerator's new approach, Continuous Mobile Innovation, provides Experience-Driven Analytics to enable informed business decision-making by providing deep insight and visibility into the deployed apps and user behavior. In this webinar, Simon Berman, Sr. Director of Product Marketing discusses this new approach and shares real customer examples for driving mobility success with Experience-Driven Analytics.
This is the second in a series of four Continuous Mobile Innovation webinars. Continuous Mobile Innovation is a new approach for creating, delivering and analyzing mobile apps. It consists of three phases all optimized for the realities of a Mobile First world: Design-Driven Development, Continuous Delivery and Experience-Driven Analytics.
Join Appcelerator and MobileIron for this webinar! As enterprises increasingly mobilize their employees, mobile apps for employees are storming to the front and center of corporate priorities. Securely building, deploying, and managing mobile apps isn't impossible! In this webinar, "5 Secrets to Deliver Secure Apps Your Employees Will Love," Appcelerator and MobileIron share 5 best practices for creating and delivering applications that are secure and exceed user expectations.
Deployment is a critical component of the Continuous Delivery phase of Continuous Mobile Innovation. Learn first-hand from 2 leading mobile enterprise software experts, Michael King (Director of Enterprise Strategy at Appcelerator) and Sean Ginevan (Director of Business Development at MobileIron), about how Mobile Application Management and Mobile Device Management coupled with a Mobile First platform leads to more secure and higher impact applications for enterprises through Continuous Mobile Innovation. Register here!
Michael King, Appcelerator's Director of Enterprise Strategy, helps companies plan and execute a scalable mobile strategy. Previously, Michael spent 11 years as the lead mobile analyst for Gartner.
Sean Ginevan is the Director of Business Development for MobileIron. Prior to MobileIron, Sean held marketing, editorial and engineering roles with Cisco Systems, InformationWeek, Network Computing and AOL.
This is the first in a series of four Continuous Mobile Innovation webinars. Continuous Mobile Innovation is a new approach for creating, delivering and analyzing mobile apps. It consists of three phases all optimized for the realities of a Mobile First world: Design-Driven Development, Continuous Delivery and Experience-Driven Analytics.
Do you struggle with delivering releases and updates quickly while ensuring the highest level of quality? Given the increasing fragmentation in mobile devices and OSes, the use of automated testing is the only long-term approach for ensuring high levels of app quality. Manual testing is slow, expensive and error prone. Automated testing significantly increases quality by running thousands of tests across multiple devices in a fraction of the time and cost.
Mobile app quality is a critical factor in the Continuous Delivery phase of the redefined lifecycle. In this webinar, learn how to ensure that your mobile applications are released with the highest levels of quality and how to reduce test time by 90%.
Calculating the ROI for your mobile applications is an absolute necessity. However, since all apps are not created equal, your enterprise cannot use the same success metrics to prioritize and evaluate different mobile application projects. Watch this webinar on "The 5 Mission-Critical Success Metrics for Enterprise Mobile Apps" to learn more.
B2C app projects can often be measured in terms of adoption, increased awareness, lower transaction costs, and increased revenue. However, B2E employee-facing apps will often require a significantly different approach to gauge success based on productivity improvements, easier access to business processes, and efficiency.
In this webinar, we review the different mission-critical success metrics that mobile enterprises need to guide their mobile application prioritization, create mobile rollout plans, set budgets and determine overall mobile app success.