Avoid the Most Common Mobile Strategy Gotchas
Whether you're a business leader or an IT professional, setting an effective mobile strategy is probably among your top priorities. In fact, so important is mobile strategy to the future of the business that there's often a temptation to fall into a lengthy, months-long analysis.
The truth is this: you should define your mobile strategy in weeks, not months.
Join Shahab Choudhry, Co-Founder of Propelics and special guest Gamiel Gran, VP Business Development at Appcelerator as they look at where effective mobile strategies begin, and how winning companies achieve and maintain momentum.
You will also learn:
CIO perspectives regarding mobile in the enterprise
How to avoid the most common gotchas
How to identify focus areas for your mobile program
Case studies from companies that have executed a successful mobile strategy
Employees are people too: they want the same great consumer-oriented experience on their workday apps. In fact, business productivity depends on it. Join Cimarron Buser, Vice President of Apperian and Michael King, Director of Enterprise Strategy for Appcelerator, as they look at ways to maximize mobile inside the enterprise.
Learn how to:
- Develop, deploy, and update employee apps
- Drive adoption
- Use a complete lifecycle approach to ensure a continual, feature-fresh set of apps
- Whether starting on your first employee app or eyeing the next ten, see how to build toward a truly user-oriented mobile enterprise.
It's easy to say "mobile is transformative." What's harder is getting started with a transformative mobile strategy, or describing exactly what mobile means to the modern enterprise. As it happens, every phase of the application lifecycle – planning, building, and running – is under pressure to meet the realities of our newly mobile first world. And this means the organizational structures, processes and technologies must change as well.
Watch this webinar featuring two mobile industry experts Jeff Haynie, CEO of Appcelerator and Ken Parmelee, Research Director at Gartner as they investigate these mobile pressure points, and present customer case studies to show how successful companies are responding.
Watch this Webinar and learn:
- Where the enterprise landscape is changing as mobile becomes the new norm
- What it takes to grow a single, successful mobile application into an enterprise-wide mobile strategy
- How IT can begin to evaluate the enterprise's architectural and infrastructural readiness for mobility
- Why the right mobile platform means better apps delivered more quickly, with greater responsiveness to user feedback, all at enterprise scale
The Glad to Have You guest management mobile platform is revolutionizing the vacation rental management industry, and illustrates how companies are building profitable new businesses on Titanium.
It is smart business to invest in an enterprise mobile strategy, but what's the best way to get started? As enterprises struggle with the right way to implement their mobile application strategies, they are faced with the daunting decision of how to build that first app: 1) They can build a custom "one-off" native or mobile web application every time they need a new app, OR 2) The enterprise will invest in a mobile platform to build multiple apps, across many operating systems and app architectures (mobile web, native, etc.)
The first approach requires less of an initial investment and commitment, but becomes problematic if the enterprise has requirements for more than one app or plans to make updates in the future. The second approach needs more time and funding to get started, but it is often a more affordable long-term strategy. Which approach is right for your enterprise?
Mobile is driving fundamental shifts in the market at an unprecedented rate. New business models are being created, existing processes are being re-imagined and the user is king.
Imagine the transformative possibilities for the enterprise when a mobile app becomes business critical: unlocking new efficiencies, competitive advantages and revenue streams. We discuss how real customers have re-engineered their business processes through a mobile lens to deliver amazing ROI.
Traditional mobile enterprise application platforms (MEAPs) were built in a pre-smartphone era to mobilize desktop or web applications to a BlackBerry or WAP device. However, today's mobile apps require a different app deployment strategy. Modern smartphones need to consume data from multiple sources, which traditional MEAPs cannot support.
Only with the scalability and flexibility of the cloud can an enterprise hope to harness the massive opportunity that mobile represents. Join us for this webinar featuring Appcelerator CTO, Nolan Wright, and Appcelerator's Director of Enterprise Strategy, Michael King, as they present their point of view on the requirements, value and potential of mobile first clouds.
There is a lot of hype about becoming "Mobile First" these days. But what does Mobile First really mean to an Enterprise? Is Mobile First your first mobile application – No! Is it only about BYOD policies – No! Is it about extending your existing desktop apps to run on a Mobile device – No!
Mobile First in the enterprise means re-thinking business processes, your organization and your IT architecture through the lens of mobility. It provides companies with the ability to disrupt markets, gain a competitive advantage and increase efficiencies at an unprecedented rate. Watch this webinar with Michael King, Appcelerator's Director of Enterprise Strategy, to learn more about the 'Mobile First' opportunity for the enterprise.
This is the fourth in a series of four Continuous Mobile Innovation webinars. Continuous Mobile Innovation is a new approach for creating, delivering and analyzing mobile apps. It consists of three phases all optimized for the realities of a Mobile First world: Design-Driven Development, Continuous Delivery and Experience-Driven Analytics.
Mobile First enterprises have realized that the end user is king. Users now expect superior user experiences and innovative functionality, even from enterprise apps. Consider the alternatives: low adoption rates, abandoned environments, employee frustration and the risk enterprises face by employees taking matters into their own hands by circumventing the firewall.
The Design-Driven Development phase of Continuous Mobile Innovation is focused on quickly executing short iterations between ideation, design and development that result in a cross-platform application with an amazing native user experience. In this webinar, Fred Spencer, Enterprise Design Lead at Appcelerator, presents best practices and real examples of apps with immersive user experiences created using a Design-Driven Development approach.
This is the third in a series of four Continuous Mobile Innovation webinars. Continuous Mobile Innovation is Appcelerator's new approach for creating, delivering and analyzing mobile apps. It consists of three phases all optimized for the realities of a Mobile First world: Design-Driven Development, Continuous Delivery and Experience-Driven Analytics.
Do you have the insights that you need to improve your mobile apps quickly and accurately? Development teams spend weeks building new mobile apps, which are released with great anticipation. Once in production, however, most enterprises struggle to understand how they perform, what features are being used the most, where the problems are, and how to improve them for subsequent releases. They rely on superficial data such as the number of downloads, app store ratings and user comments, and are powerless to take actionable steps that will meaningfully improve business success and user adoption.
Appcelerator's new approach, Continuous Mobile Innovation, provides Experience-Driven Analytics to enable informed business decision-making by providing deep insight and visibility into the deployed apps and user behavior. In this webinar, Simon Berman, Sr. Director of Product Marketing discusses this new approach and shares real customer examples for driving mobility success with Experience-Driven Analytics.