There is a lot of hype about becoming "Mobile First" these days. But what does Mobile First really mean to an Enterprise? Is Mobile First your first mobile application – No! Is it only about BYOD policies – No! Is it about extending your existing desktop apps to run on a Mobile device – No!

Mobile First enterprises have realized that the end user is king. Users now expect superior user experiences and innovative functionality, even from enterprise apps. Consider the alternatives: low adoption rates, abandoned environments, employee frustration and the risk enterprises face by employees taking matters into their own hands by circumventing the firewall.

Do you have the insights that you need to improve your mobile apps quickly and accurately? Development teams spend weeks building new mobile apps, which are released with great anticipation. Once in production, however, most enterprises struggle to understand how they perform, what features are being used the most, where the problems are, and how to improve them for subsequent releases. They rely on superficial data such as the number of downloads, app store ratings and user comments, and are powerless to take actionable steps that will meaningfully improve business success and user adoption.

“Write once—run anywhere” is the rallying cry around HTML5.The promise of HTML5 for mobile apps is truly compelling: no app stores, no fees, no downloads, no installs.

For an introductory look into the Appcelerator Marketplace, check out this quick 30 minute webinar, which covers everything you need to understand regarding:

Every agency is faced with the problem of uniting their workforce in a mobile environment that is fragmented across devices and applications. One of the greatest challenges faced in the emerging mobile ecosystem has evolved from managing “bringing your own device” to using your own application. Though a myriad of devices have demanded cross-device and cross-platform support, the problem of management extends farther as different applications are available on different devices.

SAP and Appcelerator have partnered to enable developers to create native mobile applications that seamlessly integrate with SAP data services. Learn more about how you can develop compelling enterprise mobile apps for iOS, Android, BlackBerry and HTML5 mobile web apps using a single JavaScript code base.

Heading up Appcelerator's apps and marketplace partnerships may be the easiest job in the Valley. On a daily basis, I receive more in-bound interest than I can handle from leading software and SaaS companies to join forces in creating joint offerings for our massive installed base of mobile developers. I get to see the future of mobile analytics for the consumer market in one meeting and then sit through a demo of how enterprises will deploy mobile device management in the future.

Envision your customers selecting products they want to purchase before they take a step in to your store.  Imagine your customers comparing products that are already stocked on your shelves. Visualize customers preordering products and locating your store through a mobile app.