With screen-based design, it is often simple to employ and further be restricted by the techniques of print. When we interact with, for example, a magazine, we are presented with static pages. Layout largely dictates how accessible and enjoyable content consumption will be. On each page, we are responsible for learning and understanding what the page is trying to communicate to us.

Facebook's $1 billion acquisition of Instagram was an absolute, unadulterated stunner for the tech community, especially the mobile one. And as far as mobile-first/minimum viable products go, Instagram is the case study: Effectively iOS only, a nearly non-existent web experience, and less than a half-dozen key features.

Alright UI/UX Designers, Guru’s and Mobile Mavens. Here is a quick list of the top five DON’Ts when designing a mobile app. While we all hear about what we MUST do to create the perfect app, we rarely hear the common pitfalls that ALL of us make from time to time. As a reminder to myself, I created the top five mistakes I try to avoid when designing apps for our clients.  As I have been told, this list is GOLD and should be bookmarked. [hint, hint]…. Come back, enjoy and certainly add to the conversation in the comments section.

I have one of the coolest jobs in the world - I am a UI/UX Designer. Everyday, I come to work and create a story, a voice, and an identity for clients by designing their app. The perfect app for my clients is not an easy task. With all jobs comes a process or a list of things needed to be accomplished in order to create success. Here are 5 things I consider when creating the perfect app.

Creating an app is addicting. Brainstorming the idea with friends is invigorating. Crafting a mood board, the UI,  the UX is fun.  Architecting it to work cross-platform is a welcome challenge.  Inventing solutions to tackle problems is satisfying.  All of this is exciting until the project reaches the 80% completion mark.  There’s an invisible wall once most projects reach 80% completion.  All the fun, creative, exciting efforts are completed.  What's left are the tedious, little details that will make or break the project.  If the Pareto Principle is any indication, the most important things are the 20%.  This article will focus on the 20% an app must get right prior to its release.