One of the most crucial factors in ensuring the success of an app is finding a niche audience and fulfilling their specific need in an effective and elegant manner. Matt McKee was living in such a niche for ten years as a pastor, before he decided to help the faithful get digital. As a pastor, McKee knows that one of the key aims of a church is evangelism; combine this with his background as a communications major and it’s understandable that he found himself asking: "How can I leverage technology to spread a message?" Eventually, he discovered the answer and formed ROAR; a mobile app company with the goal of helping non-profits spread their message. ROAR became a system integration partner with Appcelerator and began producing a series of custom and cross-platform mobile apps.