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London 2012 App Changes How We Follow The Summer Olympics

  
  
  
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The iTunes App Store premiered with just over 500 apps the summer of 2008, just days before the Beijing Olympic opening ceremonies.  This marked the first time third-party apps were available for the then year-old iPhone. Four years later, as the world prepares for the London Games, we find ourselves in the midst of an exploding mobile app market with over 650,000 apps available in the App Store and over 30 billion downloaded.  Mobile has certainly made tremendous strides, and recurrent global events like the Olympics give us a chance to reflect on just how much our lives have changed in such a short amount of time.  But the Olympics don’t just mark time for mobile.  The two-week sprint of events with 26 sports, 17,000 athletes, and 200 participating countries makes for the perfect mobile-use case. A prime example of such a case is the London 2012 app.  Built on Titanium, London 2012 provides a simple, comprehensive way to stay on top of every Olympic event without the threat of information overload.

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