If you're thinking about context in your mobile application, you’re ahead of the curve. If you're thinking about location, past searches, and past interactions when developing a mobile application and providing content to the end-user, you're understanding the importance of context. We've only begun to scratch the surface of the power of context in applications; in particular mobile applications. Really think about how context will shape the output of everything from searching a restaurant review to interactions you have with your friends. Let's dig deep into what exactly is context, how you can begin to experiment with it, and what possible roles context can play in both your inbound and outbound mobile applications.