The promise of HTML5 for mobile apps is truly compelling; a single code-base, developed using the most prevalent web language, delivering an interactive mobile app, offering immediate updates and distribution. No app stores, no fees, no downloads, no installs. As the standard evolves, HTML5 is often positioned as a ‘white knight’ coming to save us all from the complexity and perils of native client development. To reach your customers, partners and employees and create a truly engaging and intimate mobile app experience, all you need is a handful of web developers and a little bit of time. “Write Once, Run Anywhere” is the rallying cry around HTML5.