Mobilize your business. Mobilize your life: empower your workforce, transform your customer relationships and mobilize your business processes. Learn from industry mobile mavens on Think Mobile Blog, the leading resource for all things mobile.
Apple has spoiled us. That was my main thought, seeing Tim Cook's keynote address at WWDC and then hearing the (now predictable) they've-lost-their-magic chorus. If iOS7 is what lost magic looks like, I'll take it.
Thursday, June 13th9:00AM - 10:00AM PST
It is smart business to invest in an enterprise mobile strategy, but what's the best way to get started? As enterprises struggle with the right way to implement their mobile application strategies, they are faced with the daunting decision of how to build that first app:
Mobile is driving fundamental shifts in the market at an unprecedented rate. New business models are being created, existing processes are being re-imagined and the user is king.
So you've come to the conclusion that you need mobile apps for your company (or someone else has decided that for you, and its now up to you to implement). You know that apps can create a more robust user experience for your customers and improve the productivity of your employees, and you're excited about the idea of mobilizing your business. You've taken the first big step, on your mobile journey and now all you need to do is figure out what’s the best way to start building.
Technology moves fast. Understanding how the mobile space has developed can help us understand where we are today, and why we need the tools and capabilities a modern development framework can provide. Here is an outline of how the mobile ecosystem evolved to the present day.
Traditional mobile enterprise application platforms (MEAPs) were built in a pre-smartphone era to mobilize desktop or web applications to a BlackBerry or WAP device. However, today's mobile apps require a different app deployment strategy. Modern smartphones need to consume data from multiple sources, which traditional MEAPs cannot support.
There is a lot of hype about becoming "Mobile First" these days. But what does Mobile First really mean to an Enterprise? Is Mobile First your first mobile application – No! Is it only about BYOD policies – No! Is it about extending your existing desktop apps to run on a Mobile device – No!
Mobile First enterprises have realized that the end user is king. Users now expect superior user experiences and innovative functionality, even from enterprise apps. Consider the alternatives: low adoption rates, abandoned environments, employee frustration and the risk enterprises face by employees taking matters into their own hands by circumventing the firewall.
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